Privacy Policy
At Wild Well Supply (“we”, “us”, or “our”), accessible through wildwellsupply.com, protecting your personal data and safeguarding your privacy are of paramount importance. We are committed to maintaining the confidentiality, integrity, and security of personal information entrusted to us and to complying with all applicable privacy laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”), as amended. This Privacy Policy explains how we collect, process, and safeguard your data and outlines your rights regarding your personal information.
1. Scope of This Policy and Our Role as Data Controller
This Privacy Policy applies to all personal data processed in connection with your use of our website, wildwellsupply.com, and any of our services, whether you access them digitally or communicate with us through other means.
For purposes of the GDPR and applicable data protection laws, Wild Well Supply is the data controller, responsible for determining the purposes and means of processing personal data.
2. Categories of Personal Data We Process
We collect and process various categories of personal data depending on your interactions with us:
a. Usage Data
This includes information such as browser type and version, IP address, geographic location, time zone settings, language preferences, session duration, pages visited, referring/exit pages, and how you interact with our website.
b. Account Data
This includes information you provide when you register or update an account, such as your full name, billing and shipping address, email address, and telephone number.
c. Profile Data
Includes stored preferences, purchase history, browsing behavior, and any saved settings or interests.
d. Communication Data
Includes records of communications with our customer service team, including emails, support tickets, inquiries, surveys, and chat logs.
e. Technical Data
Includes data about your device components (e.g., hardware models, operating systems and versions, device IDs), network identifiers, browser settings, and system configurations associated with your use of wildwellsupply.com.
f. Transaction Data
Includes data related to purchases you have made, such as items ordered, billing details, delivery method, payment confirmations, and transaction histories.
g. Preference Data
Includes data you provide or consent to regarding marketing communication preferences, newsletter subscription status, product interests, and advertising choices.
3. Legal Bases for Processing
We process your personal data on the following legal grounds, as permitted under applicable law:
– Contractual Necessity: To fulfill our contractual obligations, including processing and delivering customer orders.
– Legitimate Interest: To understand user preferences, improve services, personalize experiences, ensure security, and operate efficiently.
– Consent: Where required, we obtain your explicit consent for processing activities, especially for direct marketing and cookie-based tracking.
– Legal Obligation: To comply with applicable laws, regulations, and legal demands.
4. Your Rights
Subject to applicable laws, particularly under GDPR and CCPA, you are entitled to exercise the following rights:
– Right of Access: You may request information about the data we have collected about you.
– Right to Rectification: You may request corrections to inaccurate or incomplete personal data.
– Right to Erasure: You may request the deletion of your data, subject to legal and operational obligations.
– Right to Restriction of Processing: You may request limitations on how your data is used.
– Right to Data Portability: You may request your data in a machine-readable format or request its transfer to another entity.
– Right to Object: You may object to data processing based on our legitimate interests or for marketing purposes.
– Right Not to be Subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing.
5. Security Measures
We employ a range of technical and organizational security measures to protect your personal data, including:
– Encryption of personal data in transit and at rest
– Strict access controls based on role and data classification
– Regular security audits and vulnerability assessments
– Secure data storage with redundant and encrypted backups
– Training staff and partners on data protection procedures
6. International Transfers of Data
Given the global nature of the internet, your data may be transferred to and stored in jurisdictions outside of your own, including those that do not offer the same level of data protection. If we transfer personal data internationally, we do so in compliance with applicable law, employing safeguards such as:
– Standard Contractual Clauses approved by the European Commission
– Verification of recipient countries offering adequate protection
– Binding corporate rules, where applicable
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and as required by applicable law. Specific retention periods include:
– Account and Transaction Data: retained for up to 7 years for compliance and auditing purposes
– Marketing and Preference Data: retained until you withdraw consent or for up to 2 years post-interaction
– Communication Data: retained for up to 3 years following last contact
– Technical and Usage Data: typically aggregated or anonymized within 12 months
8. Cookie Policy
wildwellsupply.com uses cookies and similar technologies to enhance your experience, optimize website performance, analyze traffic, and deliver personalized content. These include:
– Essential Cookies: Required for core functionality such as cart management, login, and secure browsing.
– Functional Cookies: Help remember preferences like language or region.
– Analytics Cookies: Collect anonymous data about user behavior and site performance for internal analysis.
– Performance Cookies: Help us identify issues with the site and measure its responsiveness.
9. Cookie Management and Compliance
You have the right to manage your cookie preferences at any time. Upon your first visit, a cookie banner is presented allowing you to accept or reject non-essential cookies. You may also modify preferences or withdraw consent using built-in website controls or by adjusting your browser settings. We maintain strict compliance with GDPR and CCPA requirements regarding consent, notice, and opt-out mechanisms.
10. Children’s Privacy
We do not knowingly collect personal data from children under the age of 13. If we become aware that a user is under 13, we will immediately delete any associated data. If you are a parent or legal guardian and believe that your child has provided us with personal data, please contact us at [email protected].
11. Policy Updates
We may revise this Privacy Policy from time to time to reflect changes in legislation, our data practices, or our services. Material changes will be communicated where appropriate, such as via updates on wildwellsupply.com or direct notification if legally required. Continued use of the website constitutes your acceptance of the updated policy.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:
Email: [email protected]
We are committed to addressing your inquiries in a timely and transparent manner.
—
Wild Well Supply adheres to recognized industry standards and privacy best practices to ensure compliance with GDPR, CCPA, and other applicable data protection regulations. For any privacy-related concerns, please don’t hesitate to reach out to us at [email protected].